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Bob Fetter

Senior Vice President

An insightful industry veteran, Bob Fetter is directly responsible for expanding Pluris' leadership position in media and communications, retail, and other key markets where optimizing marketing spend is becoming critical to consumer marketers. With more than 20 years of experience in sales, marketing, and operations, Bob helps leading marketing organizations implement break through ideas.

Known for his innate ability to quickly identify opportunities for brands to better engage their audience to improve their sales and marketing results, Bob has helped design more than 150 multi-channel marketing programs for major business-to-consumer and business-to-business companies in catalog, retail, healthcare, media and financial services industries.

Most recently, Bob served as Senior Vice President within the database services group of Epsilon. He also served as Chief Marketing Officer at ClientLogic, where he helped the global provider of call center and database marketing solutions grow its sales from $230 million to nearly $600 million. Prior to joining ClientLogic, Bob served as CEO of Prime Response Americas, a subsidiary of Prime Response Group, President of EDS' dbINTELLECT Technologies, Vice President of Business Development at Neodata , and Vice President of Sales and Marketing at Wiland Services.

With a graduate degree in management information systems from the University of Colorado, Bob also has worked with such companies as Buy.com, Chase Bank, First Union Bank, Nike, Dell, and Sears in developing their customer-centric strategies.